{"id":2559,"date":"2017-12-14T15:21:49","date_gmt":"2017-12-14T15:21:49","guid":{"rendered":"https:\/\/weaving-group.unsitetoutdesuite.fr\/blog\/2017\/12\/14\/lapeyre-construit-nouvelle-identite-rentree\/"},"modified":"2019-04-16T12:15:52","modified_gmt":"2019-04-16T12:15:52","slug":"lapeyre-is-getting-a-new-look-for-september","status":"publish","type":"post","link":"https:\/\/weaving-group.com\/en\/lapeyre-is-getting-a-new-look-for-september\/","title":{"rendered":"Lapeyre is getting a new look for September"},"content":{"rendered":"<p>Joining forces with Dagobert and Altmann + Pacreau, Lapeyre got itself a new logo, a brand signature (the Savoir Bien Faire) and a 360-communication campaign (tv, digital, social, etc.).<\/p>\n<p>In charge of the digital strategy, Dagobert reflects Lapeyre\u2019s new identity on the brand website lapeyre.fr and through all different digital media (banner, displays, games and contests). Dagobert will also orchestrate content production and the deployment of commercial actions throughout the year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joining forces with Dagobert and Altmann + Pacreau, Lapeyre got itself a new logo, a brand signature (the Savoir Bien Faire) and a 360-communication campaign (tv, digital, social, etc.). In charge of the digital strategy, Dagobert reflects Lapeyre\u2019s new identity on the brand website lapeyre.fr&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lapeyre is getting a new look for September - Weaving Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/weaving-group.com\/lapeyre-construit-nouvelle-identite-rentree\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lapeyre is getting a new look for September - Weaving Group\" \/>\n<meta property=\"og:description\" content=\"Joining forces with Dagobert and Altmann + Pacreau, Lapeyre got itself a new logo, a brand signature (the Savoir Bien Faire) and a 360-communication campaign (tv, digital, social, etc.). 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