{"id":2556,"date":"2017-12-14T15:20:29","date_gmt":"2017-12-14T15:20:29","guid":{"rendered":"https:\/\/weaving-group.unsitetoutdesuite.fr\/blog\/2017\/12\/14\/dr-sport-in-the-starting-blocks-with-dagobert\/"},"modified":"2019-04-16T12:14:41","modified_gmt":"2019-04-16T12:14:41","slug":"dr-sport-in-the-starting-blocks-with-dagobert","status":"publish","type":"post","link":"https:\/\/weaving-group.com\/en\/dr-sport-in-the-starting-blocks-with-dagobert\/","title":{"rendered":"Dr sport in the starting blocks with Dagobert"},"content":{"rendered":"

Resulting from a call for bids, Dr sport has chosen Dagobert to boost its digital strategy. The all athlete app, offering professional counselling following a sport injury, wishes to solidify its already strong community by increasing the number of application installs.<\/strong><\/p>\n

Dagobert first started to work on the brand identity in order to clarify the selling argument, create a new graphic identity and unify public stances.<\/p>\n

The agency optimised the consumer path and multiplied contact points between athletes and the app by developing a conversational BOT. It allows the consumer to get a free professional diagnostic for their injury and encourages them to download the app and discover other features.<\/p>\n

In a desire to over personalise the user experience, Dagobert developed landing pages showcasing the diversity in sport practice. They also imagined different media strategy\/ levers in order to better identify and reach athletes.<\/p>\n

Campaign was launched in mid-July.<\/p>\n","protected":false},"excerpt":{"rendered":"

Resulting from a call for bids, Dr sport has chosen Dagobert to boost its digital strategy. The all athlete app, offering professional counselling following a sport injury, wishes to solidify its already strong community by increasing the number of application installs. 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